No Logo

In the video, Naomi Klein explains how logos have taken over our marketing world and how logos are seen everywhere. Every time we turn around, we are seeing logos or name brand products on the media. She explains how we are constantly bombarded with advertisements and commercials. We cannot deny them or escape the logos in the world and they cannot be ignored. Marketing has grown into a competition and those who can market their product the best will become the most successful regardless of the product. This way the product becomes no longer the purpose, but they are selling you an idea or a way of life. This way they can technically sell us back to ourselves.
As far as connecting this to "The Yes Men", two men went to the WTO conferece to point out flaws in their ideas. Even though it was a ridiculous idea with the metallic suit and their invention of the suit, it wasn't about the suit itself. It comes down to how well you market the idea. Just as in Naomi's videos, she mentions that it is more about marketing the product more than the product itself.
The other major part of Naomi's video was the fact that producing goods needed to be done at the lowest possible cost. There is a global auction going on and the workers are the pawns. Wages are supposed to go up and the situation improve, but we are actually witnessing a race to the bottom where countries are outbidding each other to who can abuse their workers more. But in order for the company to save money, they have to control the workforce (workers are young and mostly women). We see in the advertisements the scenes and never normally the product.
As we have read about in the role of the State they are supposed to represent the interest of the dominant group. In Naomi's video, the multi-national corporations are the dominant groups. The jobs created by these multi-national corporations should not be held to the same standards as "real jobs." We see that even a story of globalization can be seen in by picking up a shoe, with leather from Argentina, shipped to Philippines, produced by Korean subcontractor, went through Hong Kong broker who was dealing with company in Oregon. In her video we see how globalization is viewed and how people around the world accept it. But we as students must see the affects of globalization on the world and see how we are affected by globalization and be able to form our own opinions on what is happening in the marketplace. Then we will be able to make better decisions on what to buy rather then just who does the best job of advertising or marketing.